Over 17 social media platforms now have over 250 million users.
That's a lot of potential fans for your new service or product. So, your business needs to be making the most of this (nearly) free publicity.
Please look at our quick guide on five ways to improve your social media marketing plan to find and engage more followers online.
Above all else, make sure that your posts always include a visual element. They can be eye-catching images, engaging videos, or just a funny gif.
People scan-read everything these days, and images will make them stop and actually take a moment to look at your content.
According to Buffer's research, tweets with images get 150% more retweets than those without.
Have you ever spent days or weeks working on a YouTube video tweaking it to perfection only to find that it gets under 100 views?
Or found that your Instagram photo that gets hardly any likes but other users seem to pass the million mark effortlessly?
It's frustrating but far too common a tale. You need to increase your audience numbers.
That's why you should boost your audience figures from day one with one of our service packages. Give yourself a headstart over the competition and get your content seen on social media.
Once you have that foothold, you can grow organically and make the most of your channels.
It is important to respond to your audience and show that you actually care about their thoughts and opinions.
When someone leaves a comment or replies to your post, you need to make sure that you reply in a timely fashion. Don't just sit on the comment; start a conversation.
The sooner you start engaging, the more you will encourage others to do the same. Likes and comments are a key engagement measure on most of the big social media channels.
So, make sure you reach out and take the time to talk with your fans.
You need to make sure you are making enough different content types to reach your followers' aspects. Not everyone will engage with video, and not everyone will want to read long-form articles.
You need to experiment and see what works with your audiences.
You can try lots of different content types, including links to other content, images, interesting poll questions, longer-form stories, asking them questions, and more.
You won't know what will work until you give it a go, so experiment and don't forget to measure your success.
Love or hate them, social media influencers are here to stay, and they can make or break an account with their followers.
Try to engage with an influencer on their content channels. Be authentic and try and start a conversation. Don't just go and sell your own stuff.
You want to build relationships and then see if there is a shared interest you can collaborate on together. It needs to be real.
So, this guide should have given you a jump start to help get your social media marketing plan off the ground and start engaging your audience.
If you want to give your social following a further boost, be sure to check out our service page and see how we help you find more fans.